SKY

CUSTOMER’S CHANNEL

CREATING EXPERIENCES WITH THE AUDIENCE

Blues became a partner of pay-TV operator SKY in 2011, the year it created and produced the SKY Connect project, a digital platform with a YouTube channel and social networks aimed at the teen audience. The project was innovative and won the ABEMD Silver Award for Digital Marketing. Since then, Blues has developed several video projects for SKY, whose current subscriber base is 5.6 million people, reaching about 15 million viewers.

In 2016, together with SKY, we developed all Customer’s Channel content. In this project we developed the conceptual approach and remodeled graphic elements with a distinct creative line to facilitate identification between them. We deliver more than 300 videos per month, the demands range from promotional projects to branded content.

Watch project concept video

All projects are recorded in our in house studios and have a team taking care of all the processes from creation to editing. The casting has Cunha Jr, MariMoon, Robson Nunes, Lyvia Maschio, Churro Puppet, Bruno Bock and Rolandinho.

Customer's Channel

Since 2016 we have developed the renewal of all SKY channel content

Audience

Current subscriber base is 5.6 million people, reaching about 15 million viewers.

Deliveries

More than 300 videos per month, including programs, promos and animations

We have created and produced 6 programs for the SKY customer’s channel since 2016. The ex-MTV VJ MariMoon presents "Dá o Play" about the universe of entertainment and pop culture. "Na Claquete" is presented by journalist Cunha Jr. who comments on films’s technical and artistic aspects.

Rolandinho and Bruno Bock present "Zapeando" where they talk about films, series, and curiosities in list format. The actress Lyvia Maschio presents “Hora de Brincar" next to the puppet Churro (voiced by Jack Freitas) which highlights children's programming.

We also produce coverage for programs, Pay-TV channel’s launches and promotions